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Social Publishing & Analytics

Instagram Integration for Direct Publishing & Insights

Publish Feed posts, carousels, Reels, and Stories directly to your Instagram Professional account while tracking organic reach.

Connect your Instagram Professional or Business account to Praexi through official Meta Graph APIs. Plan, compose, and schedule compliant Feed photos, multi-image carousels, vertical Reels, and Stories without manual mobile handoffs.

Connect with Praexi

What Data Does Praexi Receive & Use?

  • Follower counts, profile impressions, and historical reach trends
  • Post-level engagement metrics (likes, comments, saves, and video views)
  • Active media library references and past published content history

Supported Content Types & Placements

  • Single Feed Image: 1:1 square or 4:5 portrait (JPEG, PNG)
  • Carousel Post: 2 to 10 photos or graphics (1:1 or 4:5 ratio)
  • Instagram Reels: 9:16 full-screen vertical video (MP4)
  • Instagram Stories: 9:16 vertical image or video

Account Requirements & Permissions

  • An Instagram Professional account (Creator or Business)
  • The Instagram account must be connected to a Facebook Page where you hold administrative access
  • Active Meta token permissions: instagram_basic, instagram_content_publish, and pages_show_list

Technical Restrictions & Boundaries

  • Personal Instagram profiles are not supported by the Meta Graph API for automated publishing
  • Reels require MP4 encoding and vertical 9:16 aspect ratios
  • Carousels must maintain consistent aspect ratios across all bundled slides

How the Instagram workflow runs in Praexi

01

Authorize via Meta

Sign in with your Facebook account and select the linked Instagram Professional profile for your brand.

02

Compose in Studio

Create your post inside the 5-stage studio. Praexi automatically limits placements based on whether your media is a photo or a video.

03

Validate & Schedule

Pick Feed, Carousel, Reels, or Story. Praexi validates the ratio and duration before dispatching via the Meta Graph API.

04

Sync Organic Analytics

Review follower trajectories, top-performing hooks, and post interaction metrics on the Praexi analytics dashboard.

Key workflow takeaways
  1. Uses official Meta Graph APIs for fully automated direct publishing.
  2. Enforces native aspect ratios (1:1, 4:5, 9:16) during the creative phase to avoid upload errors.
  3. Feeds post engagement back into your brand intelligence layer to refine upcoming content ideas.
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